The Lincoln Center for Applied Ethics was established Arizona State University in 1998. Continuing public interest in ethics and the increasing importance of providing students an ethical education prompted Joan and David Lincoln of Paradise Valley to give Arizona State University a gift to initiate a university-wide applied ethics program developed and coordinated in the Lincoln Center for Applied Ethics. David’s belief is that ethical behavior can create better and more positive outcomes in every facet of life. This belief was the impetus for the creation of the Lincoln Center. Ethics is a foundational building block from which great things can happen.